“As we have seen in many browsers, the default setting is critical for adoption, and Brave Search has reached the quality and critical mass required to become our default search option, and to offer our users a seamless privacy-by-default online experience,” said Brendan Eich, co-founder, and CEO of Brave. Google has also paid businesses such as Apple and Firefox to be the default search engine in their browsers throughout the years.
Google now provides a selection of search engines for Android users in Europe, following a $5 billion punishment from EU authorities for, among other things, improperly linking Google search to Android. The search engine selected as the browser default is a useful advertising strategy, and it is so essential that it has become a major target of antitrust inquiry.
It’s a big milestone for Brave’s nascent search engine, which debuted in public beta earlier this year because most users simply accept what they’re offered. In the following months, more nations will be turned over. Brave Search will take the position of Google in the United States, the United Kingdom, and Canada, as well as Qwant in France and DuckDuckGo in Germany. The update will influence which search engine is utilized via the browser’s address bar for new users.
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